AD CAMPAIGN: AT&T
National Student Advertising Competition
During my time as a student at Grand Canyon University, I was able to be part of GCU's chapter of AAF (American Advertising Federation). Our club created a full-fledged advertising campaign and competed against other universities in the National Student Advertising Competition (NSAC). The client for that year was AT&T, and my team worked to fully develop a campaign that targeted Generation Z and would compel them to use AT&T as their phone provider. The messaging of the campaign revolved around the idea that "Connection Changes Everything."
I was working on a team with 20 other students, specializing in areas such as marketing research, finance, graphic design, photography, or videography. My direct role on the team was being one of the graphic designers, conceptualizing and developing different social and print advertisements. I was able to develop a variety of assets such as social media posts, billboard and bus shelter designs, guerrilla marketing materials, and more.
One of the biggest takeaways I got from this experience was the use and development of my soft skills. Working on a team with other creatives, I learned how to important effective collaboration and teamwork are, especially in the development of a campaign. Some of the skills that were necessary for this project in particular were critical thinking, problem-solving, time management, analytical reasoning, and communication.
I was working on a team with 20 other students, specializing in areas such as marketing research, finance, graphic design, photography, or videography. My direct role on the team was being one of the graphic designers, conceptualizing and developing different social and print advertisements. I was able to develop a variety of assets such as social media posts, billboard and bus shelter designs, guerrilla marketing materials, and more.
One of the biggest takeaways I got from this experience was the use and development of my soft skills. Working on a team with other creatives, I learned how to important effective collaboration and teamwork are, especially in the development of a campaign. Some of the skills that were necessary for this project in particular were critical thinking, problem-solving, time management, analytical reasoning, and communication.
